“Good structure helps. A little playfulness grows it.”
I like clear structure and a clear direction — and I keep a bit of the child’s mind at work. A good atmosphere between colleagues makes everything more rewarding, and more gets done.
Structured, dependable and easy to work with — I like being the spider in the web, holding many threads together and keeping everything moving in one clear direction.
I love clear structure and rules, and I love stepping outside them to think freely. I’m full of ideas: some I grow on my own little garden plot with my two kids, some stay a vision for later.
At heart I’m a country girl. Born and raised in Matfors, I care deeply about helping small places — and small businesses — bloom.
I believe work is so much more rewarding when you’re having fun. So I’ll happily start a treasure hunt, a baking contest, or just bring fika on an ordinary Tuesday.
Currently Event & Web Coordinator at NorthX Biologics — Sweden’s national innovation hub for advanced biologics.
I run the company website, SEO, photography, light film editing and the design of print & digital material, and I plan the company’s event presence around the world. Daily use of AI tools is a natural part of the work.
A handful of things I’ve built, shot and grown over the years — from a 20,000-reader food-bag newsletter to weddings, brands and a back garden full of ideas. Each card links out for more.
“Good structure helps. A little playfulness grows it.”
I like clear structure and a clear direction — and I keep a bit of the child’s mind at work. A good atmosphere between colleagues makes everything more rewarding, and more gets done.
My own photography practice — weddings, portraits and corporate work shot over several years, plus directing external photographers and full image post-production.
Developed a local-food subscription bag from concept to print, and wrote a weekly targeted newsletter to nearly 20,000 subscribers — including layout, photography and outcome follow-up.
Day-to-day ownership of the company website and SEO — WordPress production, copy, photography and light film editing, plus global event coordination and design.
A real plot of land, two kids and a head full of ideas. Where the marketing brain goes to dig in the soil — and, apparently, the inspiration for this little game.