REV 2026.06
SE // Matfors
Portfolio — Marketing & Communications

Sofia Dahlberg.

Marketing & Communications /
Marketing · Communications · Graphic Design · Photography · Web & SEO · Event Coordination

Structured, dependable and easy to work with — I like being the spider in the web, holding many threads together and keeping everything moving in one clear direction.

I love clear structure and rules, and I love stepping outside them to think freely. I’m full of ideas: some I grow on my own little garden plot with my two kids, some stay a vision for later.

At heart I’m a country girl. Born and raised in Matfors, I care deeply about helping small places — and small businesses — bloom.

I believe work is so much more rewarding when you’re having fun. So I’ll happily start a treasure hunt, a baking contest, or just bring fika on an ordinary Tuesday.

Currently Event & Web Coordinator at NorthX Biologics — Sweden’s national innovation hub for advanced biologics.

I run the company website, SEO, photography, light film editing and the design of print & digital material, and I plan the company’s event presence around the world. Daily use of AI tools is a natural part of the work.

A handful of things I’ve built, shot and grown over the years — from a 20,000-reader food-bag newsletter to weddings, brands and a back garden full of ideas. Each card links out for more.

Experience
0YRS
// marketing & comms
Newsletter Reach
0~
// weekly subscribers
Disciplines
0
// brand · design · web · photo
Languages
0
// Swedish · English
01
Marketing & Brand
Campaigns · Internal & External
02
Communications
Newsletters · Copy · Internal comms
03
Graphic Design
Print & Digital · Creative Cloud
04
Photography & Film
Portrait · Product · Event · Editing
05
Web & SEO
WordPress · Site management
06
Event Coordination
Global events · Planning

“Good structure helps. A little playfulness grows it.

I like clear structure and a clear direction — and I keep a bit of the child’s mind at work. A good atmosphere between colleagues makes everything more rewarding, and more gets done.

MKT
Run NorthX Biologics' marketing across channels — graphic production, photography, WordPress and copy, with daily use of AI tools.
EVT
Planned and organized the company's participation at events worldwide, coordinating activities end to end.
NWS
Wrote and sent weekly targeted newsletters to nearly 20,000 subscribers at MinFarm, including outcome follow-up.
DSGN
Designed brochures, ads and print material, and developed MinFarm's food-bag product from idea to finished print.
PHOTO
Ran my own photography business for years — weddings, portraits and corporate — plus directing external photographers.

Experience

Event & Web Coordinator · NorthX Biologics
Matfors · marketing, web/SEO, photo, design, global events
2026 / now
Production Planner / Project Controller · NorthX Biologics
Planning, logistics, project economy, ERP rollout
2021 / 2025
Ship Operator / Freight Forwarder · SCA Logistics
Logistics & customs planning, Incoterms 2020
2021
Marketing Assistant / Inside Sales · SCA Graphic
Sundsvall · large international key accounts
2019 / 2021
Regional Manager · MinFarm
Local food · newsletters, design, photography
2014 / 2019
Self-employed Photographer
Weddings, portraits & corporate
2013 / 2018
Graphic Designer, print & web · Mittmedia
Östersund · ad production & side projects
2011 / 2014

Education

Umeå University
BSc Informatics · Digital Media Production
2006 / 2009
University of Western Sydney
Communication Arts · photo & TV journalism (exchange)
2008
SkillsCreative Cloud · MS Office
LicensesDriver's B · Forklift A1–4
LanguagesSwedish (native) · English (fluent)
Toolkit & Skills